Max Weber Chapter 9. A new appendix explains metatheory and the metatheoretical approach that characterizes the narrative of this book. In metatheory, his contributions include Metatheorizing in Sociology Lexington Books,Sociology: Has wear to the cover and pages. McGraw-Hill Higher Education, New to this Edition New chapter on Joseph Schumpeter introduces students to editionn important ideas, especially his famous approach to creative destruction and its association with capitalism in particular and the economy in general. The classicap of key theories with biographical sketches of theorists and the requisite historical and intellectual context helps students to better understand the original works hteory classical authors as well as to compare and contrast classical theories.
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Ritzer argues that prosumption is the primordial form of economic activities, and the current ideal separation between production and consumption is aberrant and distorted due to the effect of both Industrial Revolution and post-WWII American consumption boom. It has only recently become popularly acknowledged that the existence of prosumption as activities on the internet and Web 2. Various online activities require the input of consumers such as Wikipedia entries, Facebook profiles, Twitter, Blog, Myspace, Amazon preferences, eBay auctions, Second Life, etc.
Ritzer argues that we should view all economic activities on a continuum of prosumption with prosumption as production p-a-p and prosumption as consumption p-a-c on each pole. Something vs.
It also describes things as being fairly unusual. Examples of "something" are local sandwich shops, local hardware stores, family arts and crafts places, or a local breakfast cafe.
He explains the advantages and disadvantages of both "something" and "nothing" in The McDonaldization of Society. He defines it as involving a worldwide diffusion of practices, relations, and forms of social organization and the growth of global consciousness. The Globalization of Nothing. To better understand globalization, it can be broken down into a few characteristics: The beginning of global communication through different media like television and the Internet The formation of a "global consciousness"  In addition to The Globalization of Nothing, Ritzer has edited The Blackwell Companion to Globalization , written Globalization: A Basic Text , and edited an Encyclopedia of Globalization forthcoming.
Capitalism, Americanization , and McDonaldization are all parts of grobalization. Grobalization creates a world where: Things are more homogenous and ubiquitous.
Larger forces overwhelm the power of people to adapt and innovate in ways that preserve their autonomy. Social processes are coercive, determining the nature of local communities, which have little room to maneuver. Consumer goods and the media are key forces that largely dictate the nature of the self and the groups a person joins.
In his book, The Globalization of Nothing, he quotes that textbooks are "oriented to rationalizing, McDonaldizing, the communication of information. Yet, these textbooks are surprisingly sold out worldwide, only to be slightly revised to reflect local standards.
The local individuals are able to manipulate their own situation in the world and become creative agents in what products and services are represented in their local environment within the glocalized world. It creates variety and heterogeneity within society. There are three types of metatheorizing: Mu, Mp, and Mo.
Through the application of the three subsets of metatheory, Ritzer argues that the field of sociology can create a stronger foundation, experience "rapid and dramatic growth", and generally increase not only the knowledge of metatheory but social theory in general. Within the greater category of Mu, Ritzer establishes four other subsets: internal-intellectual, internal-social, external-intellectual, and external-social.
The internal-intellectual sector of Mu identifies the "schools of thought" and the structure of current sociologists and social theories.
The internal-social subtype identifies connections between sociologists and connections between sociologists and society. The last two subsets of Mu are looking more at the macrolevel of sociology than the other two subsets. The third subtype of Mu is the external-intellectual view of sociology; it looks at different studies and their concepts, tools, and ideas in order to apply these aspects to sociology.
The fourth, and final, subset is external-social where the impact of social theory in a larger societal setting is studied. New social theory is created due to the complex study and interpretation of other sociologists. Modern and postmodern social theory[ edit ] Ritzer is known to generations of students as the author of numerous comprehensive introductions and compendia in social theory.
Postmodern society is a consumer society that invents new means of consumption, such as credit cards , shopping malls , and shopping networks. Today, "Capitalism needs us to keep on spending at ever-increasing levels to be and remain capitalism.
Works[ edit ] George Ritzer has published many monographs and textbooks. He has edited three encyclopedias, including the Blackwell Encyclopedia of Sociology. He has written approximately one hundred scholarly articles in respected journals.
Ritzer also discusses what implications this has for the field of sociology. Ritzer proposes an integrated paradigm dealing with the interrelationships between the many levels of social reality. He describes this as the process by which the principles of the fast food restaurants are coming to dominate more and more sectors of society in the United States as well as the rest of the world.
George Ritzer is most well known for The McDonaldization of Society, which has five different editions and has sold over , copies as of Merton , Erving Goffman , Richard M. By linking theory to 21st-century culture, this book resonates with audiences in a way that few other books do, opening their eyes to many current issues, especially in consumption and globalization. As in previous editions, the book has been updated and it offers new discussions of, among others, In-N-Out Burger and Pret a Manger as possible antitheses of McDonaldization.
The biggest change, however, is that the book has been streamlined to offer an even clearer articulation of the McDonaldization thesis.
The final chapter also looks at "The DeMcDonaldization of Society", and concludes that while it is occurring on the surface, McDonaldization is alive and well. Critical questions are raised throughout, and the reader is compelled not only to seek answers to these questions, but also to critically evaluate the questions as well as their answers. The current edition features a greater emphasis on the main topic of globalization : a new first chapter offers an introductory overview of globalization and globalization theory, outlining the unique ways in which these topics are addressed throughout the text.
It also delves into two subprocesses of globalization — "glocalization" and "grobalization. The current edition was updated to reflect the recent economic recession and the impact of the internet. The third edition demonstrates how we have created new "cathedrals" of consumption places that enchant us so as to entice us to stay longer and consume more while continuing to take capitalism to a new level. These places of consumption , whether in our homes, the mall, or cyberspace, are in a constant state of "enchanting the disenchanted," luring us through new spectacles because their rational qualities are both necessary and deadening at the same time.
The book also includes a wide range of theoretical perspectives — Marxian, Weberian, critical theory, postmodern theory — as well as a number of concepts such as hyperconsumption, implosion , simulation , and time and space to show the audience how sociological theory can be applied to everyday phenomena. The book is split into four parts. Despite being a workaholic, he has always made time for his family.
Ritzer also loves to travel, oftentimes using the work trips as a time for a mini vacation with his wife.
Classical Sociological Theory
Classical and contemporary sociological theory : text and readings